REI Presents: How To Run 100 Miles

  • Published: 13 February 2018
  • In September 2017, I stepped up to the starting line of the Run Rabbit Run 100 in Steamboat Springs, Colorado, alongside my friend Jayson Sime. The race is a 102.9-mile ultramarathon with 20,000 feet of elevation gain, which is no small feat for a couple of guys who don’t know what they’re doing.

    Jayson had talked me into it, and if I were to be completely honest, I’d say we were there to test out his life philosophy, which is basically that you can do anything you dream up, as long as you put in the work and refuse to quit. That ethic has worked for him in almost every other area of life, despite growing up in poverty, one of six children with no father, and dyslexia.

    In the six months leading up to the race, we figured since we weren’t naturally talented runners, the best thing we could do is work hard. So we ran 50- to 70-mile weeks all summer, and went through a full range of feelings: fear, regret, sadness, FOMO, hunger, thirst, exhaustion, pain, and joy. And gluttony, which is not a feeling, but what happens after you run 20 or more miles.

    How did the race go? You can watch our film, How to Run 100 Miles, to find out. No spoilers here.

    Directed and produced by Brendan Leonard

    Co-Directors: Hilary Oliver and Aidan Haley
    Editor: Aidan Haley
    Cinematography: Brendan Leonard and Hilary Oliver
    Animation: Brendan Leonard and Eric Bucy

    Steamboat Springs Unit:
    Director of Photography: Forest Woodward
    Additional Cinematography:
    Aidan Haley, Brody Leven, Syd Jones, Jayson Sime, and Brendan Leonard

    Original Score: Cleod9 Music
    Featured Performers: Ian McLeod, Peter Mulcahy, and Matt Sedivy
    Audio Post Production: Scotty Beam/Cleod9 Music

    Performed by Atmosphere
    Written & Produced by Atmosphere
    S. Daley for Upsidedown Heart Music (ASCAP) & A. Davis for Ant Turn That Snare Down (ASCAP)
    Taken from the album When Life Gives You Lemons, You Paint That Shit Gold
    Used Courtesy of Rhymesayers Entertainment, LLC

    Run Rabbit Run
    U.S. Forest Service
    Meghan Hicks
    Joe and Kathy Leonard
    Cheryl Sime
    Anders Norblom
    Kate Duch
    Paolo Mottola
    Syd Jones and Debi Sule
    Angie Lundstedt
    Brody Leven
    Christian Folk
    Luke Nelson
    Bodie Johnson
    Jessica DiCarlo
    Mr. Rider

    At Recreational Equipment, Inc. (REI), we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products—and the trails, slopes and waterways where we play.

    Take a class:
    Travel with REI:
    Learn something new:
    Find a trail:
    REI Membership:
  • Sport Sport

Comments • 1 463

  • Why so Serious
    Why so Serious  4 hours back

    Why Jason's story relates so Much to FORREST GUMP. 🙄

    • Dawson Bristow
      Dawson Bristow  6 hours back

      I run like 50 miles a week in XC can’t imagine running 100 all at once

      • quintenvertessen
        quintenvertessen  11 hours back

        I wish i had someone to run with... running daily 5- 15 miles with my music, but would love a buddy to run with

        • Zen Memes
          Zen Memes  1 days back

          That is the most relatable shirt I’ve ever seen at the beginning

          • Marcus Moles
            Marcus Moles  1 days back

            what an amazing video REI team.

            • Herdee Francisco
              Herdee Francisco  2 days back

              You both are awesome true inspiration to one of the famous saying
              “Slow and steady wins the race”
              a big believer and got mine yesterday!

              • JD
                JD  3 days back

                I'm not crying, you're crying.

                • I am Pau Mojica
                  I am Pau Mojica  4 days back

                  Job Araño!!! This is your marathon goal! 100miles! ☺

                  • Peter Masigan
                    Peter Masigan  4 days back

                    Amazing video. Great edit.

                    • dumb thicc wizard
                      dumb thicc wizard  4 days back

                      How do i become a friend like that

                      • chodebon75
                        chodebon75  5 days back

                        i have done an ultra marathon (50k), i have mad respect for those who do them, especially these long distances. but at what point do we stop saying "run" 100 miles, and go to saying "hike" 100 miles. only the top tier pros actually run the whole time. Just food for thought....

                        • Head Up, Throttle On
                          Head Up, Throttle On  5 days back

                          Thanks for making this film. Good work y'all. Great work on shooting, editing, graphics and story/structure. Oh yeah, and the running. I am inspired as I train for my first piddly full marathon. -Joe- (Filmmaker at Vapor)

                          • Rafał Urban
                            Rafał Urban  5 days back

                            Great story!

                            • kate chaste
                              kate chaste  6 days back

                              "I hate mountains, I hate running, and I hate this f*cking sandwich" 😂

                              • Mustakrakish
                                Mustakrakish  6 days back

                                I just ran 2 miles in 24 minutes. Kill me.

                                • Bob Johnson
                                  Bob Johnson  6 days back

                                  I won’t complain after a 12 mile run again

                                  • Gray Valdez-Perez
                                    Gray Valdez-Perez  6 days back

                                    I'm inspired😄 I'll be doing it solo though... I am not good at making friends

                                    • Indoor grass
                                      Indoor grass  6 days back


                                      • Dominiks Weg
                                        Dominiks Weg  6 days back

                                        This is so strong and they are so tough guys, I love this ! Greetings from Austria

                                        • Spencer Whittle
                                          Spencer Whittle  7 days back

                                          What’s the music at the start

                                          • Charlie Zockt
                                            Charlie Zockt  1 weeks back

                                            I keep coming back to this video und rewatching it from time to time. And it makes me cry all the time. So inspiring! :-)

                                            • Blowin Trees
                                              Blowin Trees  1 weeks back

                                              He doesn't quit

                                              • Casy
                                                Casy  1 weeks back

                                                That's friendship!

                                                • UltraLeap
                                                  UltraLeap  1 weeks back

                                                  How about 200 miles? It's actually easier than 100 (in some ways :-)

                                                  • Brendan Kelly
                                                    Brendan Kelly  1 weeks back

                                                    Nicely done!

                                                    • Ewhondens Kenel
                                                      Ewhondens Kenel  1 weeks back


                                                      • Kenneth Jacksack
                                                        Kenneth Jacksack  1 weeks back

                                                        I need a friend like Jayson

                                                        • John Donlevy
                                                          John Donlevy  1 weeks back

                                                          Super motivation for the regular runner. Totally relatable for those of us pushing ourselves to do things some think are unimaginable. Great perspective on how to get to that finish line. My favorite part of the video is warming up the burrito! We all have friends like that!

                                                          • Jordan Apple
                                                            Jordan Apple  1 weeks back

                                                            They should do the Leadville 100 next

                                                            • Chris Abbott
                                                              Chris Abbott  2 weeks back

                                                              Love that atmosphere

                                                              • bumble beeswax
                                                                bumble beeswax  2 weeks back

                                                                This documentary has the wrong title. It should just be called "Jason". And it was amazing.

                                                                • Jackie Barter
                                                                  Jackie Barter  2 weeks back

                                                                  Love this. Well done, fellas!

                                                                  • Joey Sorris
                                                                    Joey Sorris  2 weeks back

                                                                    Dude awesome video

                                                                    • Bong-shik Lee
                                                                      Bong-shik Lee  2 weeks back

                                                                      I wish I could run with you guys!!! Inspiring story~^^

                                                                      • A millz
                                                                        A millz  2 weeks back

                                                                        Your moms the real marathon winner!! Shout out to the single moms. N congratulations on your ultra life!!

                                                                        • gomitolodilana
                                                                          gomitolodilana  2 weeks back


                                                                          • TNE Rambo
                                                                            TNE Rambo  2 weeks back

                                                                            How to run 100 miles: walk half of it

                                                                            • Liam Tenney
                                                                              Liam Tenney  2 weeks back

                                                                              That was too good

                                                                              • Wira Zainal
                                                                                Wira Zainal  2 weeks back

                                                                                I love your video....

                                                                                • Nissan Yang
                                                                                  Nissan Yang  2 weeks back

                                                                                  This video makes me wanna start running Marathons.

                                                                                  • Jazmine Leigh
                                                                                    Jazmine Leigh  2 weeks back

                                                                                    This is so inspiring! Good job guys!

                                                                                    • Andrew Moses
                                                                                      Andrew Moses  2 weeks back

                                                                                      THESE 2 MEN ARE FIGHTERS, SURVIVALISTS & CHAMPIONS. THEY ALSO PROVE THAT HAVING A 1 TRUE MAN FRIEND IS WORTH MORE THAN A 100 WOMEN.

                                                                                      • Code
                                                                                        Code  3 weeks back

                                                                                        Best I can do is 3

                                                                                        • William Webster
                                                                                          William Webster  3 weeks back

                                                                                          funny as hell. thanks guys, i'm inspired to start running again.

                                                                                          • Ludwig E.
                                                                                            Ludwig E.  3 weeks back

                                                                                            But what do you do when at 32 you get diagnosed with adhd, thinking what Jason thought your whole life 'you can do anything' but always thought your own self is faulty because you fail at so many things and now you have an explanation for it. How do you get your spirits back? I now know it was never my fault.

                                                                                            • Jeff House
                                                                                              Jeff House  3 weeks back

                                                                                              not gonna cry...not gonna cry...not gonna....DAMMIT!

                                                                                              • stinglikeabee777
                                                                                                stinglikeabee777  3 weeks back

                                                                                                I'm not crying, you're crying

                                                                                                • The Life of Meesh & Harvy

                                                                                                  Such a good film